No more AI tells: How we cleaned up client content
Kristen Corey, Owner, MediaBooks | Marketing services for Accounting Firms · Published September 10, 2026
I run MediaBooks, providing marketing for accounting firms. AI-generated content was a pain with its telltale phrases. After some focused training, we've overhauled our process, making our content sharper and more authentic.
I own MediaBooks, a marketing agency exclusively serving accounting firms. Before, using AI for client content was a constant battle. I was always pointing out AI "tells" to my team, and it was embarrassing when one slipped through to a client.
Then came the Em Dash Rehab, one of the Willa presentations. We did a complete overhaul of how we use ChatGPT. It's early days, but I'm already seeing great results. This change is leveling up our services in a big way.
The De-AI writer was a game-changer. So was the voice identifier and its detailed questions. I wouldn't have thought to ask so many of those things myself. This combination gives us incredible specificity.
We've quickly seen improvements in our content. I also built a simple lead magnet quiz with Lovable.
In a lot of ways, I feel like I am a beginner with AI. These webinars have given me enough of a subtle introduction to a lot of these tools that help me have the confidence to actually try them out.
To learn more about MediaBooks you can start here: https://www.mediabooksagency.com/
Tools used
- ChatGPT
- Lovable
- Marketing
- Content
More member stories
- I built an app in a week — then dusted off another idea
I'm a project manager who co-founded a Women in Tech community. I took an old idea for an abundance tracking app and rebuilt it with AI tools, proving that shipping fast is the ultimate confidence booster.
- What Willa Members built after one event with Base44
Four Willa members walked into a Base44 workshop without a plan. They left having built an AI PR agent, a college research app, a decade of career coaching packaged into a tool, and a booking micro-site for a guest house and lifestyle publication.
- From brain to bookshelf: publishing a memoir with AI in hours
I'm a 70-year-old marketing OG who wrote an AI book in 2017. Now, I'm publishing my memoir as a serialized graphic novel and self-help book, vibe-coding the entire process with AI.
- 1M words, 4 personas, 1 AI-powered funnel
I turned over 1 million words of career coaching transcripts into a lead generation machine. AI helped me find insights, build a landing page, and create a personalized quiz funnel.